Díaz-Cintas, J; (2019) Audiovisual Translation in Mercurial Mediascapes. In: Ji, M and Oakes, M, (eds.) Advances in Empirical Translation Studies: Developing Translation Resources and Technologies. (pp. 177-197). Cambridge University Press: Cambridge, UK.

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Abstract

Thanks to their ubiquitous presence in today’s society and their arresting nature, audiovisual productions have become the quintessential expression of multimodal communication in the 21st century. Video materials are a constant occurrence in an ever increasingly interconnected world, in which translation has become imperative in order to foster global communication across different languages and cultures. Interest in audiovisual translation (AVT) as a proper object of academic inquiry has been growing steadily and exponentially for the last three decades. This paper starts with a discussion of the main developments that, propitiated by technology, are shaping the new digital mediascape and propelling AVT to take centre stage. After exploring the multimodal specificities that set audiovisual material apart from other types of texts, an overview of the main translation modes is offered. The paper then moves to the focal point of this contribution, namely a discussion on the main conceptual, thematic and methodological perspectives that best characterise the research conducted in this domain.

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