Razmdoost, K;
Alinaghian, L;
Smyth, HJ;
(2019)
Multiplex value cocreation in unique service exchanges.
Journal of Business Research
, 96
pp. 277-286.
10.1016/j.jbusres.2018,11.046.
Preview |
Text
Razmdoost Alinaghian and Smyth 2019, Multiplex Value Cocreation in unique service exchanges, Journal of Business Research.pdf - Accepted Version Download (514kB) | Preview |
Abstract
While the temporal nature of value cocreation (i.e., the interdependencies between/among past, present, and future value cocreation) is acknowledged in the literature, the processes and mechanisms through which these interdependencies are deliberately managed (i.e., multiplex value cocreation) are not examined. Our study aims to unravel the “black box” of multiplex value cocreation by investigating the processes and mechanisms through which actors manage the temporal nature of value cocreation in unique service exchanges. The research design is a multiple case study comprising four firms engaged in the definition, design, and delivery of mega-infrastructure projects. Our results showed that multiplex value cocreation involves two core processes of institutional work and resource reconfiguration that are reciprocally interrelated, driven by actor motives and conflicts and facilitated by interaction mechanisms. We further propose that emerged institutions and existing previous similar service exchanges may eliminate the need for multiplex value cocreation in routine service exchanges.
| Type: | Article |
|---|---|
| Title: | Multiplex value cocreation in unique service exchanges |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1016/j.jbusres.2018,11.046 |
| Publisher version: | https://doi.org/10.1016/j.jbusres.2018.11.046 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Value co-creation, Project, Service ecosystem, Service dominant logic, Temporal, Unique service |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10063591 |
Archive Staff Only
 |
View Item |
