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Retail Resilience and Social Media Opinion Mining

Lloyd, A; Cheshire, JA; Titheridge, H; (2015) Retail Resilience and Social Media Opinion Mining. In: The Proceedings of the 23rd GISRUK conference 2015. GISRUK: Leeds,UK. Green open access

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Abstract

This research focuses on the usefulness of social media opinion mining in the retail sector and what constitutes an attractive high-street retail centre from the viewpoint of a consumer. Geo-located Twitter data allows us to establish when, where and what people say about different retail centres. Comparing this data with retail centres of differing vitality could allow us to draw conclusions about how useful and predictive this source could be. Initial analysis revealed some contrasting text content within top ranked and bottom ranked retail centres in Greater London.

Type: Proceedings paper
Title: Retail Resilience and Social Media Opinion Mining
Event: GISRUK
Open access status: An open access version is available from UCL Discovery
Publisher version: http://gisruk.org/proceedings.html
Language: English
Additional information: This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords: Opinion Mining; Consumer Behaviour; Social Media; Retail; Resilience
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Civil, Environ and Geomatic Eng
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Geography
URI: https://discovery.ucl.ac.uk/id/eprint/10062796
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