Lloyd, A;
Cheshire, JA;
Titheridge, H;
(2015)
Retail Resilience and Social Media Opinion Mining.
In:
The Proceedings of the 23rd GISRUK conference 2015.
GISRUK: Leeds,UK.
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Abstract
This research focuses on the usefulness of social media opinion mining in the retail sector and what constitutes an attractive high-street retail centre from the viewpoint of a consumer. Geo-located Twitter data allows us to establish when, where and what people say about different retail centres. Comparing this data with retail centres of differing vitality could allow us to draw conclusions about how useful and predictive this source could be. Initial analysis revealed some contrasting text content within top ranked and bottom ranked retail centres in Greater London.
| Type: | Proceedings paper |
|---|---|
| Title: | Retail Resilience and Social Media Opinion Mining |
| Event: | GISRUK |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | http://gisruk.org/proceedings.html |
| Language: | English |
| Additional information: | This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
| Keywords: | Opinion Mining; Consumer Behaviour; Social Media; Retail; Resilience |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Civil, Environ and Geomatic Eng UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Geography |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10062796 |
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