Trasberg, T;
Cheshire, JA;
Longley, P;
(2018)
Integrating New Measures of Retail Unit Attractiveness into Spatial Interaction Models.
In:
Proceedings of the 26th GIScience Research UK Conference, University of Leicester (GISRUK 2018).
GIS Research UK (GISRUK)
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Abstract
This paper proposes the use of urban analytics to predict the attractiveness of a retail unit in dense urban environments. Traditional attractiveness measures (e.g. retail unit size and store frontage) are compared against urban integration measures (e.g. reach and betweenness) to explore their predictive power in estimating the magnitudes of consumer flows. The study concludes that using urban centrality metrics, such as betweenness, as attractiveness measure has a higher positive effect on predicting footfall compared to traditional measures.
| Type: | Proceedings paper |
|---|---|
| Title: | Integrating New Measures of Retail Unit Attractiveness into Spatial Interaction Models |
| Event: | GISRUK 2018 |
| Location: | Leicester |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | http://leicester.gisruk.org/programme/ |
| Language: | English |
| Additional information: | This is the published version of record. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | footfall, retail, retail attractiveness, urban analytics |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Geography |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10062787 |
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