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Multimodality, style and the aesthetic: the case of the digital werewolf

Burn, AN; Kress, G; (2018) Multimodality, style and the aesthetic: the case of the digital werewolf. In: Seip Tønnessen, E and Forsgren, F, (eds.) Multimodality and Aesthetics. (pp. 15-36). Routledge: New York, NY, USA. Green open access

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Abstract

This chapter argues that the aesthetic is inseparable from the semiotic, and that the question of aesthetics needs to be explored from certain principles of Social Semiotics, including in its relation to the domain of multimodality. Social Semiotics, with its resources of multimodality, offers a way to read across these phenomena of contemporary communication. Style, as a theoretical category, and the broad principles it rests on, continues to be the semiotic category through which the politics of identity is expressed, even if its repertoires are increasingly fluid and mobile. It makes 'style' always, inevitably social; it also makes style unremarkable, banal, and ‘everyday’. Style is the semiotic toolkit of identity; Aesthetic is the discursive taste regime surrounding it. Aesthetics as the philosophy of the encounter with the beautiful in art has never been the whole story. The aesthetic shaping of their designs, then, are informed by a variety of cultural experiences.

Type: Book chapter
Title: Multimodality, style and the aesthetic: the case of the digital werewolf
ISBN: 1351592750
ISBN-13: 9781351592758
Open access status: An open access version is available from UCL Discovery
DOI: 10.4324/9781315102665
Publisher version: https://www.taylorfrancis.com/books/9781315102665/...
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Language Arts & Disciplines, Multimodality, Digital games
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Culture, Communication and Media
URI: https://discovery.ucl.ac.uk/id/eprint/10061742
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