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Social Media and the Formation of Organizational Reputation

Etter, MA; Ravasi, D; Colleoni, E; (2017) Social Media and the Formation of Organizational Reputation. Academy of Management Review 10.5465/amr.2014.0280. Green open access

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Abstract

The rise of social media is changing how evaluative judgments about organizations are produced and disseminated in the public domain. In this article, we discuss how these changes question traditional assumptions that research on media reputation rests upon, and we offer an alternative framework that begins to account for how the more active role of organizational audiences, the changing ways in which they express their evaluations, and the increasing heterogeneity and dynamism that characterizes media reputation influence the formation of organizational reputations.

Type: Article
Title: Social Media and the Formation of Organizational Reputation
Open access status: An open access version is available from UCL Discovery
DOI: 10.5465/amr.2014.0280
Publisher version: https://doi.org/10.5465/amr.2014.0280
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/10058268
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