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Influencing and Measuring Behaviour in Crowdsourced Activities

Gould, SJJ; Cox, AL; Brumby, DP; (2018) Influencing and Measuring Behaviour in Crowdsourced Activities. In: Filimowicz, M and Tzankova, V, (eds.) New Directions in Third Wave Human-Computer Interaction: Volume 2 - Methodologies. Human–Computer Interaction Series. (pp. 103-130). Springer: Cham, Switzerland. Green open access

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Abstract

Crowdsourcing psychometric data is common in areas of Human-Computer Interaction (HCI) such as information visualization, text entry, and interface design. In some of the social sciences, crowdsourcing data is now considered routine, and even standard. In this chapter, we explore the collection of data in this manner, beginning by describing the variety of approaches can be used to crowdsource data. Then, we evaluate past literature that has compared the results of these approaches to more traditional data-collection techniques. From this literature, we synthesize a set of design and implementation guidelines for crowdsourcing studies. Finally, we describe how particular analytic techniques can be recruited to aid the analysis of large-scale crowdsourced data. The goal of this chapter it to clearly enumerate the difficulties of crowdsourcing psychometric data and to explore how, with careful planning and execution, these limitations can be overcome.

Type: Book chapter
Title: Influencing and Measuring Behaviour in Crowdsourced Activities
ISBN-13: 978-3-319-73373-9
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/978-3-319-73374-6_7
Publisher version: https://doi.org/10.1007/978-3-319-73374-6_7
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > UCL Interaction Centre
URI: https://discovery.ucl.ac.uk/id/eprint/10057631
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