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The language of contemporary newspaper advertisements in English

Winter, Eugene Otto Oscar; (1964) The language of contemporary newspaper advertisements in English. Masters thesis (M.A), University of London. Green open access

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Abstract

This is a descriptive study of the language of printed advertisements which were taken from the British National Press. Last year a very thorough M.A. thesis was presented to the University of London by Mr. G.N. Leech entitled: "The Language of Commercial Television Advertisements". His thesis is primarily on syntax whereas the present work is primarily on Lexis and its grammatical environment. Because we approach our analysis from different ends and because we are tackling different mediums, our method of approach is not strictly comparable though comparisons have been made at points where our work coincides. In spite of the radical differences of method, it has been possible for me to benefit considerably be comparing our work. In particular, it has enabled me to avoid duplicating certain work which had already been done by Mr. Leech and to concentrate more profitably on the problems of Lexis. In short, his useful work has acted as the complementary perspective of the analysis from another plane to mine.

Type: Thesis (Masters)
Qualification: M.A
Title: The language of contemporary newspaper advertisements in English
Open access status: An open access version is available from UCL Discovery
Language: English
UCL classification: UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Dept of English Lang and Literature
URI: https://discovery.ucl.ac.uk/id/eprint/10057094
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