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Personalisation of digital museum guides through implicit recognition of visitor personas

Almeshari, M; Dowell, J; Nyhan, J; (2018) Personalisation of digital museum guides through implicit recognition of visitor personas. In: Proceedings of the 2nd Workshop on Mobile Access to Cultural Heritage co-located with 20th International Conference on Human-Computer Interaction with Mobile Devices and Services (Mobile HCI 2018). CEUR (In press). Green open access

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Abstract

Digital museum guides promise a transformed visitor experience through greater engagement with the museum content and activities. Realising that promise turns on the personalisation of digital guides, particularly in museum contexts where rich content is accessed by a highly diverse visitor population. Since users of a museum guide are typically first time users and since their usage is for a relatively short session, personalisation must use initial interaction data to associate the user with a particular persona and thereby infer other facts about the user’s preferences and needs. Two research aims follow: first to better understand the requirements of different visitor personas, and second, to develop methods for unobtrusively detecting a user’s persona from their interactions with a guide and their activity in the museum space. This paper presents the design of a research programme for: first, investigating mechanisms for automatic adaptation of digital museum guides based on identifying a visitor’s persona category from interaction data; second, exploring the requirements of different visitor categories to derive the user interface adaptation, and; third, investigating the effectiveness of this adaptation on the museum visitor’s experience.

Type: Proceedings paper
Title: Personalisation of digital museum guides through implicit recognition of visitor personas
Event: mobileCH 2018 Mobile Access to Cultural Heritage
Location: Barcelona, Spain
Dates: 3rd September 2018
Open access status: An open access version is available from UCL Discovery
Publisher version: http://ceur-ws.org/Vol-2176/
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Adaptive mobile guide, Automatic user modeling
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Dept of Information Studies
URI: https://discovery.ucl.ac.uk/id/eprint/10055165
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