Styan, C;
(2018)
Social Media Use in the Australian Energy and Resources Sectors.
In:
The APPEA Journal.
(pp. pp. 617-620).
Australian Petroleum Production and Exploration Association: Adelaide, Australia.
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Abstract
Social media is becoming ubiquitous, but may not always be an effective way for companies to interact with their stakeholders. This paper reports the results of ongoing assessments of social media use in the Australian energy and resource sectors, starting from 2013. Nearly all energy and mining companies had publicly accessible websites but, while increasing, social media use is (still) relatively limited compared to other industries. LinkedIn (with a recruitment focus) was the social media channel most commonly adopted across the extractive sectors although Twitter and YouTube increasingly are being adopted. Larger companies use more channels, post more and have more followers. In contrast, even small environmental and community groups frequently used a range of social media. While this might suggest social media should be a place to engage such groups in dialog, other recent studies suggest that in practice social media platforms are often difficult venues to do this. Not least, this is because companies cannot control the directions of conversations. For example, customers of utility companies frequently use Social Media to bypass official grievance mechanisms, which over time has apparently led to demand driven increases in resourcing needed to deal with this. In addition to providing an industry-wide benchmark of social media use, these surveys provide a basis for comparison to other industries to understand what role social media could have in better engaging stakeholders associated with the extractive sectors.
| Type: | Proceedings paper |
|---|---|
| Title: | Social Media Use in the Australian Energy and Resources Sectors |
| Event: | APPEA 2018 Conference and Exhibition |
| Location: | Adelaide, South Australia |
| Dates: | 14 May 2018 - 17 May 2018 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1071/AJ17152 |
| Publisher version: | https://www.publish.csiro.au/AJ/AJ17152 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Social Licence to Operate; Communications; Facebook; Twitter; LinkedIn; YouTube; Corporate Social Responsibility; Stakeholder Engagement |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Engineering Science Faculty Office |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10048757 |
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