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MagicFace: Stepping into Character through an Augmented Reality Mirror

Javornik, A; Rogers, Y; Gander, D; Moutinho, A; (2017) MagicFace: Stepping into Character through an Augmented Reality Mirror. In: CHI '17 Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems. (pp. pp. 4838-4849). Association for Computing Machinery (ACM): New York, NY, USA. Green open access

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Abstract

Augmented Reality (AR) is coming of age and appearing in various smartphone apps. One emerging AR type uses the front-facing camera and overlays a user's face with digital features that transform the physical appearance, making the user look like someone else, such as a popstar or a historical character. However, little is known about how people react to such stepping into character and how convincing they perceive it to be. We developed an app with two Egyptian looks, MagicFace, which was situated both in an opera house and a museum. In the first setting, people were invited to use the app, while in the second setting they came across it on their own when visiting the exhibition. Our findings show marked differences in how people approach and experience the MagicFace in these different contexts. We discuss how realistic and compelling this kind of AR technology is, as well as its implications for educational and cultural settings.

Type: Proceedings paper
Title: MagicFace: Stepping into Character through an Augmented Reality Mirror
Event: ACM SIGCHI Conference on Human Factors in Computing Systems - CHI 2017
Location: Denver, Colorado, United States
Dates: 06 May 2017 - 11 May 2017
ISBN-13: 9781450346559
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/3025453.3025722
Publisher version: http://doi.org/10.1145/3025453.3025722
Language: English
Additional information: © 2017 ACM. This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Science & Technology, Technology, Computer Science, Cybernetics, Computer Science, Interdisciplinary Applications, Computer Science, Augmented reality, Opera characters, Interface design, In-the-wild study, ENGAGEMENT, SYSTEM
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/10047320
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