UCL Discovery
UCL home » Library Services » Electronic resources » UCL Discovery

Towards a framework for computational persuasion with applications in behaviour change

Hunter, A; (2018) Towards a framework for computational persuasion with applications in behaviour change. Argument and Computation , 9 (1) pp. 15-40. 10.3233/AAC-170032. Green open access

[img]
Preview
Text
aac%2F2018%2F9-1%2Faac-9-1-aac032%2Faac-9-aac032.pdf - Published version

Download (371kB) | Preview

Abstract

Persuasion is an activity that involves one party trying to induce another party to believe something or to do something. It is an important and multifaceted human facility. Obviously, sales and marketing is heavily dependent on persuasion. But many other activities involve persuasion such as a doctor persuading a patient to drink less alcohol, a road safety expert persuading drivers to not text while driving, or an online safety expert persuading users of social media sites to not reveal too much personal information online. As computing becomes involved in every sphere of life, so too is persuasion a target for applying computer-based solutions. An automated persuasion system (APS) is a system that can engage in a dialogue with a user (the persuadee) in order to persuade the persuadee to do (or not do) some action or to believe (or not believe) something. To do this, an APS aims to use convincing arguments in order to persuade the persuadee. Computational persuasion is the study of formal models of dialogues involving arguments and counterarguments, of user models, and strategies, for APSs. A promising application area for computational persuasion is in behaviour change. Within healthcare organizations, government agencies, and non-governmental agencies, there is much interest in changing behaviour of particular groups of people away from actions that are harmful to themselves and/or to others around them.

Type: Article
Title: Towards a framework for computational persuasion with applications in behaviour change
Open access status: An open access version is available from UCL Discovery
DOI: 10.3233/AAC-170032
Publisher version: http://dx.doi.org/10.3233/AAC-170032
Language: English
Additional information: Copyright © 2018 IOS Press and the authors. This article is published online with Open Access and distributed under the terms of the Creative Commons Attribution Non-Commercial License (CC BY-NC 4.0).
Keywords: Computational persuasion, persuasion dialogues, persuasive arguments, dialogical argumentation, computational models of argument, probabilistic argumentation, argumentation strategies
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/10046839
Downloads since deposit
27Downloads
Download activity - last month
Download activity - last 12 months
Downloads by country - last 12 months

Archive Staff Only

View Item View Item