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The future-gazing potential of digital personalisation in young children's reading: views from education professionals and app designers

Kucirkova, N; Flewitt, R; (2019) The future-gazing potential of digital personalisation in young children's reading: views from education professionals and app designers. Early Child Development and Care , 190 (2) pp. 135-149. 10.1080/03004430.2018.1458718. Green open access

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Abstract

This paper reports on UK primary school teachers’ and children’s app developers’ views about the potential of using personalized digital resources to promote young children’s reading and play with ‘smart toys’. Many existing digital resources are ‘personalised’, that is, the content of a story or game is tailored to an individual child, and the content is adjusted to the needs and preferences of a specific user (either by an adult, such as a parent, or through algorithmic calculation by digital software). In this study, we focused on the role of digital personalization in children’s play with smart toys and in early reading with personalized books. Focus group interviews were conducted with 10 primary school teachers and 14 book and digital industry professionals, and the resultant audio-recordings were analysed using inductive thematic analysis. A dominant theme was participants’ association of digital personalization with the potential both to enhance and to jeopardize children’s and adults’ agency. Overall, the convergence of the digital and personalized aspects in some books and toys constituted a source of concern, with different views offered by the teachers and designers.

Type: Article
Title: The future-gazing potential of digital personalisation in young children's reading: views from education professionals and app designers
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/03004430.2018.1458718
Publisher version: https://doi.org/10.1080/03004430.2018.1458718
Language: English
Additional information: © 2018 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/).
Keywords: Digital personalization, e-reading, attitudes, teachers-industry gap, educational technology
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Culture, Communication and Media
URI: https://discovery.ucl.ac.uk/id/eprint/10046005
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