Doshi, AR;
Raghavan, S;
Weiss, R;
Petitt, E;
(2018)
How the Supply of Fake News Affected Consumer Behavior during the 2016 US Election.
Social Science Research Network (SSRN): Amsterdam, Netherlands.
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Abstract
We characterize the effect of fake news on online browsing during the 2016 US presidential election. We estimate that weekday increases of 10 fake news articles — that were confirmed to be false by third-party services — increased the incidence of fake news site visits by 3.0%. To address endogeneity, we employ two approaches that attempt to isolate exogenous variation in fake news supply. We also estimate that weekday 10-article increases in fake news increase the odds of visiting one or more fake news sites by 3.7%. Overall, this evidence demonstrates the effectiveness of fake news production in reaching a diverse set of consumers.
| Type: | Working / discussion paper |
|---|---|
| Title: | How the Supply of Fake News Affected Consumer Behavior during the 2016 US Election |
| Open access status: | An open access version is available from UCL Discovery |
| Publisher version: | https://doi.org/10.2139/ssrn.3093397 |
| Language: | English |
| Additional information: | This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | media economics, 2016 US election, fake news |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10042799 |
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