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Creative description: The impact of audio description style on presence in visually impaired audiences

Walczak, A; Fryer, L; (2017) Creative description: The impact of audio description style on presence in visually impaired audiences. British Journal of Visual Impairment , 35 (1) pp. 6-17. 10.1177/0264619616661603. Green open access

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Abstract

This article presents a study that tested the impact of audio description (AD) style on dimensions of presence (spatial presence, ecological validity, engagement, and negative effects) in blind and visually impaired audiences. The participants were shown two fragments of a naturalistic drama with two styles of description: ‘standard’ and ‘creative’. While the former followed the principle of objectivity, the latter was an innovative type of AD that included elements of camera work and subjective descriptions of the characters, their actions, and scenes crucial to the plot. The findings show that the emotive AD prompted higher levels of presence for all participants. Overall, the new AD style seemed more natural, especially to participants with recent sight loss. The results suggest that creative scripts may stimulate presence and thus increase the chances of AD users having a more immersive viewing experience.

Type: Article
Title: Creative description: The impact of audio description style on presence in visually impaired audiences
Open access status: An open access version is available from UCL Discovery
DOI: 10.1177/0264619616661603
Publisher version: https://doi.org/10.1177/0264619616661603
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Accessibility, audio description, audiovisual translation, blind and visually impaired, creative description, presence
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > SELCS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > SELCS > Translation Studies
URI: https://discovery.ucl.ac.uk/id/eprint/10042716
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