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A stated preference experiments for mobility-as-a-service plans

Matyas, M; Kamargianni, M; (2017) A stated preference experiments for mobility-as-a-service plans. In: 5th IEEE International Conference on Models and Technologies for Intelligent Transportation Systems (MT-ITS) 2017. (pp. pp. 738-743). IEEE: Naples, Italy. Green open access

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Abstract

As the Mobility as a Service (MaaS) concept gains wider acceptance, there is increased demand for understanding more about MaaS subscription plans. This paper presents the design of a stated preference (SP) experiment that captures the complex decision making process of purchasing MaaS products. It uses a prompted recall smartphone based travel survey tool that is expanded by a SP experiment regarding MaaS plan choices. Respondents are presented with repeated choices between four hypothetical MaaS plans out of which three are fixed plans and one is a menu option. This approach allows for testing people’s preferences and willingness to pay for flexibility. The attributes of the plans include transport modes and amounts, mode specific features (e.g. 10-minute taxi guarantee), transferability (meaning how much of left over mode-attributes can be transferred to the next month), special prizes (e.g. a free dinner for two) and the price of the plan.

Type: Proceedings paper
Title: A stated preference experiments for mobility-as-a-service plans
Event: 5th IEEE International Conference on Models and Technologies for Intelligent Transportation Systems (MT-ITS) 2017
Location: Naples, Italy
Dates: 26 June 2017 - 28 June 2017
ISBN: 9781509064847
Open access status: An open access version is available from UCL Discovery
DOI: 10.1109/MTITS.2017.8005610
Publisher version: http://doi.org/10.1109/MTITS.2017.8005610
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Urban areas, Tools, Public transportation, Automobiles, Finite element analysis, Decision making, Mobility as a Service, Stated preference design, demand, MaaS plans/packages
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources
URI: https://discovery.ucl.ac.uk/id/eprint/10037889
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