Matyas, M;
Kamargianni, M;
(2017)
A stated preference experiments for mobility-as-a-service plans.
In:
5th IEEE International Conference on Models and Technologies for Intelligent Transportation Systems (MT-ITS) 2017.
(pp. pp. 738-743).
IEEE: Naples, Italy.
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Abstract
As the Mobility as a Service (MaaS) concept gains wider acceptance, there is increased demand for understanding more about MaaS subscription plans. This paper presents the design of a stated preference (SP) experiment that captures the complex decision making process of purchasing MaaS products. It uses a prompted recall smartphone based travel survey tool that is expanded by a SP experiment regarding MaaS plan choices. Respondents are presented with repeated choices between four hypothetical MaaS plans out of which three are fixed plans and one is a menu option. This approach allows for testing people’s preferences and willingness to pay for flexibility. The attributes of the plans include transport modes and amounts, mode specific features (e.g. 10-minute taxi guarantee), transferability (meaning how much of left over mode-attributes can be transferred to the next month), special prizes (e.g. a free dinner for two) and the price of the plan.
| Type: | Proceedings paper |
|---|---|
| Title: | A stated preference experiments for mobility-as-a-service plans |
| Event: | 5th IEEE International Conference on Models and Technologies for Intelligent Transportation Systems (MT-ITS) 2017 |
| Location: | Naples, Italy |
| Dates: | 26 June 2017 - 28 June 2017 |
| ISBN: | 9781509064847 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1109/MTITS.2017.8005610 |
| Publisher version: | http://doi.org/10.1109/MTITS.2017.8005610 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Urban areas, Tools, Public transportation, Automobiles, Finite element analysis, Decision making, Mobility as a Service, Stated preference design, demand, MaaS plans/packages |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10037889 |
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