UCL Discovery
UCL home » Library Services » Electronic resources » UCL Discovery

Agentic Technology: The Impact of Activity Trackers on User Behavior

Duus, R; Cooray, M; Page, N; (2017) Agentic Technology: The Impact of Activity Trackers on User Behavior. In: Stieler, M, (ed.) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. pp. 315-322). Springer: Cham.

[thumbnail of AMS 2016 Proceedings Agentic Technology.pdf] Text
AMS 2016 Proceedings Agentic Technology.pdf - Published version
Access restricted to UCL open access staff

Download (199kB)

Abstract

Technology influences consumers’ consumption habits (Verma et al. 2015) and construction of identities (Cluley and Brown 2015). This research focuses specifically on the wearable activity tracker, Fitbit, and explores how it not only drives change but also becomes an active participant in consumers’ everyday lives. Four themes are presented: health-related behavioral change, impact on self-satisfaction, technology-governed goal-driven behaviors, and technology dependency and embodiment. We conclude that when consumers actively track and monitor their quantified selves, the technology takes on an agentic role and demands consumers’ trust and reliance in exchange for gratification, access to performance data, and a happier, more satisfied, state of mind.

Type: Proceedings paper
Title: Agentic Technology: The Impact of Activity Trackers on User Behavior
Event: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN-13: 978-3-319-45596-9
DOI: 10.1007/978-3-319-45596-9_62
Publisher version: https://doi.org/10.1007/978-3-319-45596-9_62
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/10026149
Downloads since deposit
0Downloads
Download activity - last month
Download activity - last 12 months
Downloads by country - last 12 months

Archive Staff Only

View Item View Item