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Convergence and Divergence in Professional Identities

Whitchurch, Celia; (2009) Convergence and Divergence in Professional Identities. In: Whitchurch, Celia and Gordon, George, (eds.) Academic and Professional Identities in Higher Education: The Challenges of a Diversifying Workforce. (pp. 167-183). Routledge: Abingdon, UK. Green open access

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Abstract

This chapter considers issues arising for staff who are loosely termed ‘professional’, who are likely to have both management responsibilities and specialist knowledge but who are also increasingly mobile with respect to their career paths, spheres of interest, and portfolios of activity. At the same time as universities have employed increasing numbers of specialist staff with expertise to deal with functions such as business development, marketing, and public relations, roles and identities have also become more fluid. Diversification, therefore, has been accompanied by a convergence not only between functions such as student recruitment and the promotion of the institution to new student markets, but also between professional and academic spheres of activity.

Type: Book chapter
Title: Convergence and Divergence in Professional Identities
ISBN-13: 9780415990905
Open access status: An open access version is available from UCL Discovery
Publisher version: https://www.taylorfrancis.com/chapters/edit/10.432...
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Education, Practice and Society
URI: https://discovery.ucl.ac.uk/id/eprint/10023215
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