TY - GEN N1 - Please see http://eprints.ucl.ac.uk/17496/ for the Munich Personal RePEc Archive Series working paper version A1 - Zhou, J. PB - ESRC Centre for Economic Learning and Social Evolution KW - Search KW - price dispersion KW - product differentiation Y1 - 2009/08// CY - London, UK TI - Ordered search in differentiated markets AV - public N2 - This note presents an ordered search model in which consumers search both for price and product fitness. We construct an equilibrium in which there is price dispersion and prices rise in the order of search. The top firms in consumer search process, though charge lower prices, earn higher profits due to their larger market shares. ID - discovery18670 UR - http://else.econ.ucl.ac.uk/newweb/papers.php#2009 T3 - ELSE Working Papers ER -