?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Ordered+search+in+differentiated+markets&rft.creator=Zhou%2C+J.&rft.description=This+note+presents+an+ordered+search+model+in+which+consumers+search+both+for+price+and+product+fitness.+We+construct+an+equilibrium+in+which+there+is+price+dispersion+and+prices+rise+in+the+order+of+search.+The+top+firms+in+consumer+search%0D%0Aprocess%2C+though+charge+lower+prices%2C+earn+higher+profits+due+to+their+larger+market+shares.&rft.subject=Search%2C+price+dispersion%2C+product+differentiation&rft.publisher=ESRC+Centre+for+Economic+Learning+and+Social+Evolution&rft.date=2009-08&rft.type=Working+%2F+discussion+paper&rft.language=eng&rft.source=++++(ELSE+Working+Papers++340).+ESRC+Centre+for+Economic+Learning+and+Social+Evolution%3A+London%2C+UK.+(2009)+++++&rft.format=application%2Fpdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F18670%2F1%2F18670.pdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F18670%2F&rft.rights=open