?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Potts%2C+H.&rft.aufirst=H.&rft.aulast=Potts&rft.date=18+June+2009&rft.title=Design+rules+and+Web+2.0%3A+mismatched+models+of+how+people+use+the+Internet+for+healthcare&rft.genre=proceeding