%D 2015 %B Physical Activity and Sport in Later Life Critical Perspectives %K Health & Fitness, ageing. %T Fitness and Consumerism in Later Life. %P 32-42 %S Physical Activity and Sport in Later Life Critical Perspectives %A Paul F Higgs %A C gilleard %O This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. %I Palgrave Macmillan %E E tulle %E C phoenix %L discovery1496115 %X This volume addresses key issues such as the cultural and discursive context in which physical activity is discussed; the process of becoming physically active; the role of care settings in enabling physical activity; pleasure; gender; and ...