@incollection{discovery1496115, month = {September}, year = {2015}, booktitle = {Physical Activity and Sport in Later Life Critical Perspectives}, title = {Fitness and Consumerism in Later Life.}, pages = {32--42}, series = {Physical Activity and Sport in Later Life Critical Perspectives}, note = {This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.}, editor = {E tulle and C phoenix}, publisher = {Palgrave Macmillan}, isbn = {1137429313}, author = {Higgs, Paul F and gilleard, C}, abstract = {This volume addresses key issues such as the cultural and discursive context in which physical activity is discussed; the process of becoming physically active; the role of care settings in enabling physical activity; pleasure; gender; and ...}, keywords = {Health \& Fitness, ageing.}, url = {https://discovery.ucl.ac.uk/id/eprint/1496115/} }