?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Consideration+sets+and+competitive+marketing&rft.creator=Eliaz%2C+K.&rft.creator=Spiegler%2C+R.&rft.description=We+study+a+market+model+in+which+competing+%EF%BF%BDfirms+use+costly+marketing+devices+to+influence+the+set+of+alternatives+which+consumers+perceive+as+relevant.%0D%0AConsumers+in+our+model+are+boundedly+rational+in+the+sense+that+they+have+an+imperfect+perception+of+what+is+relevant+to+their+decision+problem.+They+apply+well-defined+preferences+to+a+%22consideration+set%22%2C+which+is+a+function+of%0D%0Athe+marketing+devices+employed+by+the+firms.+We+examine+the+implications+of+this+behavioral+model+in+the+context+of+a+competitive+market+model%2C+particularly+on+industry+pro%EF%BF%BDfits%2C+vertical+product+differentiation%2C+the+use+of+marketing+devices+and+consumers'+conversion+rates.&rft.subject=Marketing%2C+advertising%2C+consideration+sets%2C+bounded+rationality%2C+attention%2C+persuasion%2C+reason-based+choice%2C+irrelevant+alternatives%2C+internet+search%2C+search+engine+optimization&rft.publisher=ESRC+Centre+for+Economic+Learning+and+Social+Evolution&rft.date=2007-12&rft.type=Working+%2F+discussion+paper&rft.language=eng&rft.source=++++(ELSE+Working+Papers++293).+ESRC+Centre+for+Economic+Learning+and+Social+Evolution%3A+London%2C+UK.+(2007)+++++&rft.format=application%2Fpdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F14363%2F1%2F14363.pdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F14363%2F&rft.rights=open