?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+Eyes+Never+Lie%3A+The+Use+of+Eyetracking+Data+in+HCI+Research&rft.creator=Bruneau%2C+D&rft.creator=Sasse%2C+MA&rft.creator=McCarthy%2C+JD&rft.description=Recent+technology+developments+have+made+eye-tracking%0D%0Asystems+more+affordable+and+less+cumbersome.+Many%0D%0Amembers+of+the+HCI+community+will+therefore+consider%0D%0Aemploying+this+method+in+usability+research+and%0D%0Aassessment.+This+paper%2C+provides+an+overview+of+the+eye%0D%0Amovement+data+that+can+be+collected%2C+what+is+involved+in%0D%0Aanalysing+them%2C+and+what+it+can+add+to+current+HCI%0D%0Aresearch+and+usability+assessment+practice.+We+argue+that%2C%0D%0Awhilst+much+work+is+required+to+develop+the+use+of+eyetracking%0D%0Aas+a+practitioner%E2%80%99s+method%2C+it+can+provide+valuable%0D%0Aobjective+data+about+the+impact+of+visual+design+on+human%0D%0Aperformance.+To+illustrate+this+point%2C+some+preliminary%0D%0Aresults+of+a+study+into+web+page+usage+are+reported.+The%0D%0Aresults+are+examined+with+regard+to+explaining+task%0D%0Aperformance%2C+user+physiology+as+well+as+in+the+assessment%0D%0Aof+the+difficulties+and+the+potential+behind+eye-tracking.&rft.subject=Eye+tracking%2C+physiological+methods%2C+usability+evaluation&rft.publisher=ACM&rft.date=2002&rft.type=Proceedings+paper&rft.source=+++++In%3A++Proceedings+of+the+CHI+2002%3A+Conference+on+Human+Factors+in+Computing+Systems.++++ACM%3A+Minneapolis%2C+Minnesota%2C+USA.+(2002)+++++&rft.format=text&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F119033%2F1%2FSasse_Bruneau%2520et%2520al.%2520-%25202002%2520-%2520The%2520Eyes%2520Never%2520Lie.pdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F119033%2F&rft.rights=open