Hamill, Conor Brian;
Khraishi, Raad;
Gherghel, Simona;
Lawrence, Jerrard;
Mercuri, Salvatore;
Okhrati, Ramin;
Cowan, Greig Alan;
(2025)
Agent-based modelling of credit card promotions.
International Journal of Bank Marketing
, 43
(4)
pp. 849-870.
10.1108/IJBM-02-2024-0082.