?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Hamill&rft.au=Hamill%2C+Conor+Brian&rft.aufirst=Conor+Brian&rft.issue=4&rft.title=International+Journal+of+Bank+Marketing&rft.pages=849-870&rft.issn=0265-2323&rft.atitle=Agent-based+modelling+of+credit+card+promotions&rft.volume=43&rft.date=7+March+2025&rft.genre=article