eprintid: 10200534
rev_number: 9
eprint_status: archive
userid: 699
dir: disk0/10/20/05/34
datestamp: 2024-12-19 15:32:52
lastmod: 2024-12-19 15:32:52
status_changed: 2024-12-19 15:32:52
type: article
metadata_visibility: show
sword_depositor: 699
creators_name: Nieroda, Marzena
creators_name: Keeling, Kathleen
creators_name: Keeling, Debbie
title: Healthcare Self-Management Tools: Promotion or Prevention Regulatory Focus? A Scale (PR-PV) Development and Validation
ispublished: pub
divisions: UCL
divisions: B02
note: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
abstract: Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patterns of such tools by positioning adoption as matching/mismatching individual motivational concern: promotion/prevention focus. This research proposes that people perceive products as inherently promotion or prevention oriented, and matching person orientation to product orientation enhances tool uptake. The paper outlines the development of a scale measuring promotion/prevention characteristics of objects, providing evidence for dimensionality, convergent, discriminant, and predictive validity. The resulting PM-PV scale allows promotion/prevention categorization for personal healthcare tools with potential for wider generalization.
date: 2015
date_type: published
publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
official_url: https://doi.org/10.1080/10696679.2015.980174
oa_status: green
full_text_type: other
language: eng
primo: open
primo_central: open_green
verified: verified_manual
elements_id: 1962462
doi: 10.1080/10696679.2015.980174
lyricists_name: Nieroda, Marzena
lyricists_id: MENIE18
actors_name: Nieroda, Marzena
actors_id: MENIE18
actors_role: owner
full_text_status: public
publication: Journal of Marketing Theory and Practice
volume: 23
number: 1
pagerange: 57-74
pages: 18
issn: 1069-6679
citation:        Nieroda, Marzena;    Keeling, Kathleen;    Keeling, Debbie;      (2015)    Healthcare Self-Management Tools: Promotion or Prevention Regulatory Focus? A Scale (PR-PV) Development and Validation.                   Journal of Marketing Theory and Practice , 23  (1)   pp. 57-74.    10.1080/10696679.2015.980174 <https://doi.org/10.1080/10696679.2015.980174>.       Green open access   
 
document_url: https://discovery.ucl.ac.uk/id/eprint/10200534/7/Nieroda_2014.06.28_Healthcare%20Self-Management%20Tools.%20Promotion%20or%20Prevention%20Regulatory%20Focus%20LUPIN%20version_extracted.pdf