?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Nieroda&rft.au=Nieroda%2C+Marzena&rft.aufirst=Marzena&rft.atitle=Healthcare+Self-Management+Tools%3A+Promotion+or+Prevention+Regulatory+Focus%3F+A+Scale+(PR-PV)+Development+and+Validation&rft.volume=23&rft.date=2015&rft.pages=57-74&rft.issn=1069-6679&rft.title=Journal+of+Marketing+Theory+and+Practice&rft.issue=1&rft.genre=article