TY - GEN N2 - This study addresses (non)acceptance by individuals of mobile applications (apps) for health self-management (e.g., apps for running). Regulatory Focus Theory (RFT) and Regulatory Fit (RF) principles are used to facilitate understanding of acceptance of such apps within a goal pursuit process. First, RFT was deployed to position different apps as strategies aligned with promotion/prevention goal orientation (supporting pursuit of achievement/safety). The Promotion-Prevention (PM-PV) scale was developed to allow differentiation between such apps. Second, through experimentation it was established that RF principles can be used to understand m-health adoption where promotion/prevention oriented apps can be (mis)matched to individuals? congruent goal orientation (promotion/prevention). The experiment was a first study confirming fit effects resulting from product antecedents in combination with a chronic (individual long-term) goal orientation; this condition was necessary to understand m-health tools adoption in ?real-life? situations. Implications for healthcare practitioners are outlined. ID - discovery10200526 PB - CEUR Workshop Proceedings UR - https://ceurspt.wikidata.dbis.rwth-aachen.de/Vol-1388/PATH2015-paper5.html CY - Dublin, Ireland A1 - Nieroda, M A1 - Keeling, K A1 - Keeling, D T3 - CEUR Workshop Proceedings KW - Regulatory Fit KW - Regulatory Focus KW - mobile apps for wellness KW - health promotion TI - Acceptance of mobile apps for health self-management: Regulatory fit perspective AV - public Y1 - 2015/06/23/ N1 - Copyright © 2015 the authors. This is an Open Access paper published under a Creative Commons Attribution 4.0 International (CC BY 4.0) Licence (https://creativecommons.org/licenses/by/4.0/). ER -