%0 Generic %A Nieroda, M %A Keeling, K %A Keeling, D %C Dublin, Ireland %D 2015 %E Cristea, A %E Masthoff, J %E Said, A %E Tintarev, N %F discovery:10200526 %I CEUR Workshop Proceedings %K Regulatory Fit, Regulatory Focus, mobile apps for wellness, health promotion %T Acceptance of mobile apps for health self-management: Regulatory fit perspective %U https://discovery.ucl.ac.uk/id/eprint/10200526/ %V 1388 %X This study addresses (non)acceptance by individuals of mobile applications (apps) for health self-management (e.g., apps for running). Regulatory Focus Theory (RFT) and Regulatory Fit (RF) principles are used to facilitate understanding of acceptance of such apps within a goal pursuit process. First, RFT was deployed to position different apps as strategies aligned with promotion/prevention goal orientation (supporting pursuit of achievement/safety). The Promotion-Prevention (PM-PV) scale was developed to allow differentiation between such apps. Second, through experimentation it was established that RF principles can be used to understand m-health adoption where promotion/prevention oriented apps can be (mis)matched to individuals’ congruent goal orientation (promotion/prevention). The experiment was a first study confirming fit effects resulting from product antecedents in combination with a chronic (individual long-term) goal orientation; this condition was necessary to understand m-health tools adoption in “real-life” situations. Implications for healthcare practitioners are outlined. %Z Copyright © 2015 the authors. This is an Open Access paper published under a Creative Commons Attribution 4.0 International (CC BY 4.0) Licence (https://creativecommons.org/licenses/by/4.0/).