?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Xingyi&rft.au=Li%2C+Xingyi&rft.aulast=Li&rft.tpages=167&rft.inst=UCL+(University+College+London)&rft.degree=Doctoral&rft.date=28+September+2024&rft.title=Unstructured+Data+in+Digital+Marketing+and+Supply+Chain+Management