?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Generative+Artificial+Intelligence+and+Evaluating+Strategic+Decisions&rft.creator=Doshi%2C+Anil+R&rft.creator=Bell%2C+J+Jason&rft.creator=Mirzayev%2C+Emil&rft.creator=Vanneste%2C+Bart&rft.description=Strategic+decisions+are+uncertain+and+often+irreversible.+Hence%2C+predicting+the+value+of+alternatives+is+important+for+strategic+decision+making.+We+investigate+the+use+of+generative+artificial+intelligence+(AI)+in+evaluating+strategic+alternatives+using+business+models+generated+by+AI+(study+1)+or+submitted+to+a+competition+(study+2).+Each+study+uses+a+sample+of+60+business+models+and+examines+agreement+in+business+model+rankings+made+by+large+language+models+(LLMs)+and+those+by+human+experts.+We+consider+multiple+LLMs%2C+assumed+LLM+roles%2C+and+prompts.+We+find+that+generative+AI+often+produces+evaluations+that+are+inconsistent+and+biased.+However%2C+when+aggregating+evaluations%2C+AI+rankings+tend+to+resemble+those+of+human+experts.+This+study+highlights+the+value+of+generative+AI+in+strategic+decision+making+by+providing+predictions.&rft.subject=generative+artificial+intelligence%2C+artificial+intelligence+(AI)%2C+large+language+models+(LLMs)%2C+strategic+decision+making%2C+strategic+decisions%2C+business+models&rft.publisher=SSRN&rft.date=2024-02-15&rft.type=Working+%2F+discussion+paper&rft.language=eng&rft.source=++++SSRN%3A+Amsterdam%2C+Netherlands.+(2024)+++++&rft.format=text&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10195951%2F1%2Fssrn-4714776-3.pdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10195951%2F&rft.rights=open