eprintid: 10195245
rev_number: 9
eprint_status: archive
userid: 699
dir: disk0/10/19/52/45
datestamp: 2024-07-31 14:28:09
lastmod: 2024-07-31 14:28:09
status_changed: 2024-07-31 14:28:09
type: article
metadata_visibility: show
sword_depositor: 699
creators_name: Deng, Quan
title: Who Are the Science Audiences? A Typology Study on Digital Scientific Audiences: Persona, Performance, and Public
ispublished: inpress
divisions: UCL
divisions: B04
divisions: F51
note: This work is licensed under a Creative Commons Attribution 4.0 International License. The images
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users will need to obtain permission from the license holder to reproduce the material. To view a copy of this
license, visit http://creativecommons.org/licenses/by/4.0/
abstract: This study uses a quantitative research approach to investigate public engagement regarding online science communication from the perspectives of digital scientific story audiences ( n = 240). It explores their frequency of engagement, preferred aspects of scientific news and communication channels, and their community regarding scientific literacy, together with their willingness to engage online. It attempts to provide theoretical explanations of the similarities and differences among science audiences’ behaviors and explore the role of the community in influencing public engagement with online science. The data suggest the emergence of four audience types; this diversity of audience types gives a more comprehensive understanding of the public’s social needs and preferences with science.
date: 2024-06-03
date_type: published
publisher: SAGE Publications
official_url: http://dx.doi.org/10.1177/10755470241252160
oa_status: green
full_text_type: pub
language: eng
primo: open
primo_central: open_green
verified: verified_manual
elements_id: 2301917
doi: 10.1177/10755470241252160
lyricists_name: Deng, Quan
lyricists_id: QDENG56
actors_name: Deng, Quan
actors_id: QDENG56
actors_role: owner
full_text_status: public
publication: Science Communication
citation:        Deng, Quan;      (2024)    Who Are the Science Audiences? A Typology Study on Digital Scientific Audiences: Persona, Performance, and Public.                   Science Communication        10.1177/10755470241252160 <https://doi.org/10.1177/10755470241252160>.    (In press).    Green open access   
 
document_url: https://discovery.ucl.ac.uk/id/eprint/10195245/1/Deng_deng-2024-who-are-the-science-audiences-a-typology-study-on-digital-scientific-audiences-persona-performance-and-public.pdf