TY  - INPR
Y1  - 2024/06/03/
TI  - Who Are the Science Audiences? A Typology Study on Digital Scientific Audiences: Persona, Performance, and Public
AV  - public
N2  - This study uses a quantitative research approach to investigate public engagement regarding online science communication from the perspectives of digital scientific story audiences ( n = 240). It explores their frequency of engagement, preferred aspects of scientific news and communication channels, and their community regarding scientific literacy, together with their willingness to engage online. It attempts to provide theoretical explanations of the similarities and differences among science audiences? behaviors and explore the role of the community in influencing public engagement with online science. The data suggest the emergence of four audience types; this diversity of audience types gives a more comprehensive understanding of the public?s social needs and preferences with science.
UR  - http://dx.doi.org/10.1177/10755470241252160
ID  - discovery10195245
N1  - This work is licensed under a Creative Commons Attribution 4.0 International License. The images
or other third-party material in this article are included in the Creative Commons license,
unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license,
users will need to obtain permission from the license holder to reproduce the material. To view a copy of this
license, visit http://creativecommons.org/licenses/by/4.0/
PB  - SAGE Publications
JF  - Science Communication
A1  - Deng, Quan
ER  -