eprintid: 10188979
rev_number: 13
eprint_status: archive
userid: 699
dir: disk0/10/18/89/79
datestamp: 2024-03-13 08:49:06
lastmod: 2024-08-14 15:54:45
status_changed: 2024-03-13 08:49:06
type: article
metadata_visibility: show
sword_depositor: 699
creators_name: Ullah, Nazifa
creators_name: Martin, Sam
creators_name: Poduval, Shoba
title: A Snapshot of COVID-19 Vaccine Discourse Related to Ethnic Minority Communities in the United Kingdom Between January and April 2022: Mixed Methods Analysis
ispublished: pub
divisions: UCL
divisions: B02
divisions: DD4
divisions: J73
keywords: COVID-19; ethnic minorities; vaccine; hesitancy; social media; discourse; minority groups
note: Copyright © Nazifa Ullah, Sam Martin, Shoba Poduval. Originally published in JMIR Formative Research (https://formative.jmir.org), 26.03.2024. This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Formative Research, is properly cited. The complete bibliographic information, a link to the original publication on https://formative.jmir.org, as well as this copyright and license information must be included.
abstract: Background:
Existing literature highlights the role of social media as a key source of information for the public during the COVID-19 pandemic and its influence on vaccination attempts. Yet there is little research exploring its role in the public discourse specifically among ethnic minority communities, who have the highest rates of vaccine hesitancy (delay or refusal of vaccination despite availability of services). /

Objective:
This study aims to understand the discourse related to minority communities on social media platforms Twitter and YouTube. /

Methods:
Social media data from the United Kingdom was extracted from Twitter and YouTube using the software Netlytics and YouTube Data Tools to provide a “snapshot” of the discourse between January and April 2022. A mixed method approach was used where qualitative data were contextualized into codes. Network analysis was applied to provide insight into the most frequent and weighted keywords and topics of conversations. /

Results:
A total of 260 tweets and 156 comments from 4 YouTube videos were included in our analysis. Our data suggests that the most popular topics of conversation during the period sampled were related to communication strategies adopted during the booster vaccine rollout. These were noted to be divisive in nature and linked to wider conversations around racism and historical mistrust toward institutions. /

Conclusions:
Our study suggests a shift in narrative from concerns about the COVID-19 vaccine itself, toward the strategies used in vaccination implementation, in particular the targeting of ethnic minority groups through vaccination campaigns. The implications for public health communication during crisis management in a pandemic context include acknowledging wider experiences of discrimination when addressing ethnic minority communities.
date: 2024-03-26
date_type: published
publisher: JMIR Publications
official_url: https://doi.org/10.2196/51152
oa_status: green
full_text_type: pub
language: eng
primo: open
primo_central: open_green
verified: verified_manual
elements_id: 2253282
doi: 10.2196/51152
lyricists_name: Poduval, Shoba
lyricists_id: SPODU83
actors_name: Poduval, Shoba
actors_id: SPODU83
actors_role: owner
funding_acknowledgements: [NU was funded by the National Institute for Health and Care Research (NIHR) School for Primary Care Research Undergraduate Student Internship Programme.  The views expressed are those of the author(s) and not necessarily those of the NIHR or the Department of Health and Social Care.]
full_text_status: public
publication: JMIR Formative Research
volume: 8
article_number: e51152
issn: 2561-326X
citation:        Ullah, Nazifa;    Martin, Sam;    Poduval, Shoba;      (2024)    A Snapshot of COVID-19 Vaccine Discourse Related to Ethnic Minority Communities in the United Kingdom Between January and April 2022: Mixed Methods Analysis.                   JMIR Formative Research , 8     , Article e51152.  10.2196/51152 <https://doi.org/10.2196/51152>.       Green open access   
 
document_url: https://discovery.ucl.ac.uk/id/eprint/10188979/7/Poduval_formative-2024-1-e51152.pdf