eprintid: 10178102 rev_number: 6 eprint_status: archive userid: 699 dir: disk0/10/17/81/02 datestamp: 2023-10-04 10:17:01 lastmod: 2023-10-04 10:17:01 status_changed: 2023-10-04 10:17:01 type: article metadata_visibility: show sword_depositor: 699 creators_name: Etoori, David creators_name: Desai, Monica creators_name: Mandal, Sema creators_name: Rosenberg, William creators_name: Sabin, Caroline A title: A scoping review of media campaign strategies used to reach populations living with or at high risk for Hepatitis C in high income countries to inform future national campaigns in the United Kingdom ispublished: pub divisions: UCL divisions: B02 divisions: C10 divisions: D17 divisions: D01 divisions: G91 divisions: G16 keywords: Hepatitis C, High income countries, Media campaigns note: © 2023 BioMed Central Ltd. This article is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/). abstract: BACKGROUND: With the advent of direct acting antivirals, the World Health Organisation proposed eliminating Hepatitis C as a public health threat by 2030. To achieve this, countries need to diagnose, engage in care and treat their undiagnosed populations. This will require sensitisation campaigns. However previous media campaigns have had mixed impact. We conducted a scoping review to identify and understand the impact of previous Hepatitis C media campaigns. These findings could inform the delivery of future campaigns. METHODS: We searched five electronic databases for published literature on media campaigns conducted for Hepatitis C awareness, testing, and treatment in Organisation for Economic Co-operation and Development (OECD) countries since 2010. Two independent reviewers screened citations for inclusion. Additionally, we spoke to stakeholders in the Hepatitis C field in the UK and conducted a Google search to identify any unpublished literature. A quantitative synthesis was conducted to identify targeted populations, strategies and media used, aims and impact of the campaigns. RESULTS: A title and year of publication screening of 3815 citations resulted in 113 papers that had a full abstract screen. This left 50 full-text papers, 18 were included of which 9 (50%) were from Europe. 5 (27.8%) of campaigns targeted minority ethnicities, and 9 (50%) aimed to increase testing. A Google search identified 6 grey literature sources. Most campaigns were not evaluated for impact. Discussions with stakeholders identified several barriers to successful campaigns including lack of targeted messaging, stigmatising or accusatory messaging, and short-lived or intermittent campaign strategies. CONCLUSION: Future campaigns will likely need to be multifaceted and have multiple tailored interventions. Campaigns will need to be sizeable and robust, integrated into health systems and viewed as an ongoing service rather than one-offs. date: 2023 date_type: published publisher: Springer Science and Business Media LLC official_url: https://doi.org/10.1186/s12879-023-08603-3 oa_status: green full_text_type: pub language: eng primo: open primo_central: open_green verified: verified_manual elements_id: 2092578 doi: 10.1186/s12879-023-08603-3 medium: Electronic pii: 10.1186/s12879-023-08603-3 lyricists_name: Etoori, David lyricists_name: Rosenberg, William lyricists_name: Sabin, Caroline lyricists_id: DETOO68 lyricists_id: WMCRO67 lyricists_id: CASAB15 actors_name: Flynn, Bernadette actors_id: BFFLY94 actors_role: owner full_text_status: public publication: BMC Infectious Diseases volume: 23 number: 1 article_number: 629 event_location: England citation: Etoori, David; Desai, Monica; Mandal, Sema; Rosenberg, William; Sabin, Caroline A; (2023) A scoping review of media campaign strategies used to reach populations living with or at high risk for Hepatitis C in high income countries to inform future national campaigns in the United Kingdom. BMC Infectious Diseases , 23 (1) , Article 629. 10.1186/s12879-023-08603-3 <https://doi.org/10.1186/s12879-023-08603-3>. Green open access document_url: https://discovery.ucl.ac.uk/id/eprint/10178102/1/s12879-023-08603-3.pdf