eprintid: 10159688 rev_number: 7 eprint_status: archive userid: 699 dir: disk0/10/15/96/88 datestamp: 2022-11-17 16:14:54 lastmod: 2022-11-17 16:14:54 status_changed: 2022-11-17 16:14:54 type: article metadata_visibility: show sword_depositor: 699 creators_name: MacFarlane, D creators_name: Hurlstone, MJ creators_name: Ecker, UKH creators_name: Ferraro, PJ creators_name: van der Linden, S creators_name: Wan, AKY creators_name: Veríssimo, D creators_name: Burgess, G creators_name: Chen, F creators_name: Hall, W creators_name: Hollands, GJ creators_name: Sutherland, WJ title: Reducing demand for overexploited wildlife products: Lessons from systematic reviews from outside conservation science ispublished: pub divisions: UCL divisions: B16 divisions: B14 divisions: J81 keywords: Behavior change, biodiversity conservation, demand reduction, evidence-based interventions, fear appeals, illegal wildlife trade, mass-media campaigns, overconsumption, social norms, zoonoses note: © 2022 The Authors. Conservation Science and Practice published by Wiley Periodicals LLC on behalf of Society for Conservation Biology. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. abstract: Conservationists have long sought to reduce consumer demand for products from overexploited wildlife species. Health practitioners have also begun calling for reductions in the wildlife trade to reduce pandemic risk. Most wildlife-focused demand reduction campaigns have lacked rigorous evaluations and thus their impacts remain unknown. There is thus an urgent need to review the evidence from beyond conservation science to inform future demand-reduction efforts. We searched for systematic reviews of interventions that aimed to reduce consumer demand for products that are harmful (e.g., cigarettes and illicit drugs). In total, 41 systematic reviews were assessed, and their data extracted. Mass-media campaigns and incentive programs were, on average, ineffective. While advertising bans, social marketing, and location bans were promising, there was insufficient robust evidence to draw firm conclusions. In contrast, the evidence for the effectiveness of norm appeals and risk warnings was stronger, with some caveats. date: 2022-03 date_type: published publisher: Wiley official_url: https://doi.org/10.1111/csp2.627 oa_status: green full_text_type: pub language: eng primo: open primo_central: open_green verified: verified_manual elements_id: 1985619 doi: 10.1111/csp2.627 lyricists_name: Hollands, Gareth lyricists_id: GJHOL68 actors_name: Hollands, Gareth actors_id: GJHOL68 actors_role: owner full_text_status: public publication: Conservation Science and Practice volume: 4 number: 3 article_number: e627 citation: MacFarlane, D; Hurlstone, MJ; Ecker, UKH; Ferraro, PJ; van der Linden, S; Wan, AKY; Veríssimo, D; ... Sutherland, WJ; + view all <#> MacFarlane, D; Hurlstone, MJ; Ecker, UKH; Ferraro, PJ; van der Linden, S; Wan, AKY; Veríssimo, D; Burgess, G; Chen, F; Hall, W; Hollands, GJ; Sutherland, WJ; - view fewer <#> (2022) Reducing demand for overexploited wildlife products: Lessons from systematic reviews from outside conservation science. Conservation Science and Practice , 4 (3) , Article e627. 10.1111/csp2.627 <https://doi.org/10.1111/csp2.627>. Green open access document_url: https://discovery.ucl.ac.uk/id/eprint/10159688/1/85%20MacFarlane2022%20CSandP%20-%20reducing%20wildlife%20products.pdf