?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=Adam+N&rft.au=Smith%2C+Adam+N&rft.aulast=Smith&rft.date=30+August+2022&rft.atitle=Optimal+Price+Targeting&rft.issn=0732-2399&rft.title=Marketing+Science&rft.genre=article