eprintid: 10153346
rev_number: 8
eprint_status: archive
userid: 699
dir: disk0/10/15/33/46
datestamp: 2022-08-04 14:17:15
lastmod: 2022-08-04 14:17:15
status_changed: 2022-08-04 14:17:15
type: proceedings_section
metadata_visibility: show
sword_depositor: 699
creators_name: Markopoulos, Evangelos
creators_name: Vera Ramirez, Alexandro
creators_name: Markopoulos, Panagiotis
creators_name: Vanharanta, Hannu
title: Gamification in a Democratic Pro-Environmental Behaviour Model towards achieving effective ESG corporate strategies
ispublished: pub
divisions: C05
divisions: F49
divisions: B04
divisions: UCL
keywords: Gamification, Sustainability, Environment, ESG, Society, Governance, Organizations, Management, Motivation, Leadership, Psychology, Green ocean strategy
note: © 2022 Published by AHFE Open Access. The authors of papers published in the AHFE Open Access Proceedings will retain full copyrights as specified by the provisions of the Creative Commons: http://creativecommons.org/licenses/by/4.0/.
abstract: This paper aims to analyze the extent to which gamification is an effective alternative
to promote the adoption of democratic pro-environmental behaviors and contribute
towards the creation of the relative organization culture. The accepted definition of
gamification for this paper is the process of enhancing a service with affordances for
gameful experiences to support users’ overall value creation. This marketing perspective approach focuses more on the effects obtained as a consequence of activating
intrinsic and extrinsic motivation through gamified systems rather than the analysis
of the characteristics of the game design elements and the incentives for its practical
and actual adaptation and utilization within organizations. Furthermore, the proposed
model is linked with the ESG criteria to further incentivize its organization’s adaptation from theory to practice. Finally, the paper indicates limitations and areas of
further research towards green ocean strategies that can maximize its applications
and impact.
date: 2022
date_type: published
publisher: AHFE International
official_url: https://doi.org/10.54941/ahfe1001512
oa_status: green
full_text_type: pub
language: eng
primo: open
primo_central: open_green
verified: verified_manual
elements_id: 1968688
doi: 10.54941/ahfe1001512
lyricists_name: Markopoulos, Evangelos
lyricists_id: EMARK80
actors_name: Markopoulos, Evangelos
actors_name: Kalinowski, Damian
actors_id: EMARK80
actors_id: DKALI47
actors_role: owner
actors_role: impersonator
full_text_status: public
pres_type: paper
publication: Creativity, Innovation and Entrepreneurship
volume: 31
pagerange: 104-114
event_title: 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022)
book_title: Creativity, Innovation and Entrepreneurship
citation:        Markopoulos, Evangelos;    Vera Ramirez, Alexandro;    Markopoulos, Panagiotis;    Vanharanta, Hannu;      (2022)    Gamification in a Democratic Pro-Environmental Behaviour Model towards achieving effective ESG corporate strategies.                     In:  Creativity, Innovation and Entrepreneurship.  (pp. pp. 104-114).  AHFE International       Green open access   
 
document_url: https://discovery.ucl.ac.uk/id/eprint/10153346/1/Markopoulos_Gamification%20in%20a%20Democratic%20Pro-Environmental%20Behaviour%20Model%20towards%20achieving%20effective%20ESG%20corporate%20strategies_VoR.pdf