?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Gamification+in+a+Democratic+Pro-Environmental+Behaviour+Model+towards+achieving+effective+ESG+corporate+strategies&rft.creator=Markopoulos%2C+Evangelos&rft.creator=Vera+Ramirez%2C+Alexandro&rft.creator=Markopoulos%2C+Panagiotis&rft.creator=Vanharanta%2C+Hannu&rft.description=This+paper+aims+to+analyze+the+extent+to+which+gamification+is+an+effective+alternative%0D%0Ato+promote+the+adoption+of+democratic+pro-environmental+behaviors+and+contribute%0D%0Atowards+the+creation+of+the+relative+organization+culture.+The+accepted+definition+of%0D%0Agamification+for+this+paper+is+the+process+of+enhancing+a+service+with+affordances+for%0D%0Agameful+experiences+to+support+users%E2%80%99+overall+value+creation.+This+marketing+perspective+approach+focuses+more+on+the+effects+obtained+as+a+consequence+of+activating%0D%0Aintrinsic+and+extrinsic+motivation+through+gamified+systems+rather+than+the+analysis%0D%0Aof+the+characteristics+of+the+game+design+elements+and+the+incentives+for+its+practical%0D%0Aand+actual+adaptation+and+utilization+within+organizations.+Furthermore%2C+the+proposed%0D%0Amodel+is+linked+with+the+ESG+criteria+to+further+incentivize+its+organization%E2%80%99s+adaptation+from+theory+to+practice.+Finally%2C+the+paper+indicates+limitations+and+areas+of%0D%0Afurther+research+towards+green+ocean+strategies+that+can+maximize+its+applications%0D%0Aand+impact.&rft.subject=Gamification%2C+Sustainability%2C+Environment%2C+ESG%2C+Society%2C+Governance%2C+Organizations%2C+Management%2C+Motivation%2C+Leadership%2C+Psychology%2C+Green+ocean+strategy&rft.publisher=AHFE+International&rft.date=2022&rft.type=Proceedings+paper&rft.language=eng&rft.source=+++++In%3A++Creativity%2C+Innovation+and+Entrepreneurship.++(pp.+pp.+104-114).++AHFE+International+(2022)+++++&rft.format=text&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10153346%2F1%2FMarkopoulos_Gamification%2520in%2520a%2520Democratic%2520Pro-Environmental%2520Behaviour%2520Model%2520towards%2520achieving%2520effective%2520ESG%2520corporate%2520strategies_VoR.pdf&rft.identifier=https%3A%2F%2Fdiscovery.ucl.ac.uk%2Fid%2Feprint%2F10153346%2F&rft.rights=open