eprintid: 10153331 rev_number: 6 eprint_status: archive userid: 699 dir: disk0/10/15/33/31 datestamp: 2022-08-04 13:58:18 lastmod: 2022-08-04 13:58:18 status_changed: 2022-08-04 13:58:18 type: proceedings_section metadata_visibility: show sword_depositor: 699 creators_name: Markopoulos, Evangelos creators_name: Barbara Ramonda, Maria title: An ESG-SDGs alignment and execution model based on the Ocean Strategies transition in emerging markets ispublished: pub divisions: C05 divisions: F49 divisions: B04 divisions: UCL keywords: Sustainable development, Society, Economy, Environment, United Nations, ESG, Corporate sustainability, SDGs, Pink ocean, Green ocean, Emerging markets, Innovation, Strategy, Leadership note: © 2022 Published by AHFE Open Access. The authors of papers published in the AHFE Open Access Proceedings will retain full copyrights as specified by the provisions of the Creative Commons: http://creativecommons.org/licenses/by/4.0/. abstract: This research introduces an ESG – SDG mapping model and its execution process to achieve the maximum of this relationship. The prioritization of the SDGs must be related with the organizational ESG strategy and the commitment to execute it. The proposed model is based on integrating the Blue, Pink and Green oceans for the gradual achievement of the SDGs during the transition from one ocean to the other. This transition connects the ESG-SDG mapping process with the three innovation oceans and their overlapped spaces which are referred in this research as innovation seas. This Pink Ocean and Green Ocean driven ESG framework is targeted primarily to the Emerging Markets where the need to adapt the SDGs is more significant than other regions. The paper indicates the initial limitations in the strategy and application of the proposed model and areas of further research that can improve its development and market adaptation. date: 2022 date_type: published publisher: AHFE International official_url: https://doi.org/10.54941/ahfe1001511 oa_status: green full_text_type: pub language: eng primo: open primo_central: open_green verified: verified_manual elements_id: 1968685 doi: 10.54941/ahfe1001511 lyricists_name: Markopoulos, Evangelos lyricists_id: EMARK80 actors_name: Markopoulos, Evangelos actors_name: Kalinowski, Damian actors_id: EMARK80 actors_id: DKALI47 actors_role: owner actors_role: impersonator full_text_status: public pres_type: paper publication: Creativity, Innovation and Entrepreneurship volume: 31 pagerange: 93-103 event_title: 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022) issn: 2771-0718 book_title: Creativity, Innovation and Entrepreneurship citation: Markopoulos, Evangelos; Barbara Ramonda, Maria; (2022) An ESG-SDGs alignment and execution model based on the Ocean Strategies transition in emerging markets. In: Creativity, Innovation and Entrepreneurship. (pp. pp. 93-103). AHFE International Green open access document_url: https://discovery.ucl.ac.uk/id/eprint/10153331/1/Markopoulos_An%20ESG-SDGs%20alignment%20and%20execution%20model%20based%20on%20the%20Ocean%20Strategies%20transition%20in%20emerging%20markets_VoR.pdf