%0 Generic
%A Markopoulos, Evangelos
%A Barbara Ramonda, Maria
%D 2022
%F discovery:10153331
%I AHFE International
%K Sustainable development, Society, Economy, Environment, United Nations, ESG,  Corporate sustainability, SDGs, Pink ocean, Green ocean, Emerging markets, Innovation,  Strategy, Leadership
%P 93-103
%T An ESG-SDGs alignment and execution model based on the Ocean Strategies transition in emerging markets
%U https://discovery.ucl.ac.uk/id/eprint/10153331/
%V 31
%X This research introduces an ESG – SDG mapping model and its execution process  to achieve the maximum of this relationship. The prioritization of the SDGs must be  related with the organizational ESG strategy and the commitment to execute it. The  proposed model is based on integrating the Blue, Pink and Green oceans for the gradual achievement of the SDGs during the transition from one ocean to the other. This  transition connects the ESG-SDG mapping process with the three innovation oceans  and their overlapped spaces which are referred in this research as innovation seas.  This Pink Ocean and Green Ocean driven ESG framework is targeted primarily to the  Emerging Markets where the need to adapt the SDGs is more significant than other  regions. The paper indicates the initial limitations in the strategy and application of  the proposed model and areas of further research that can improve its development  and market adaptation.
%Z © 2022 Published by AHFE Open Access. The authors of papers published in the AHFE Open Access Proceedings will retain full copyrights as specified by the provisions of the Creative Commons: http://creativecommons.org/licenses/by/4.0/.