@inproceedings{discovery10153331,
         journal = {Creativity, Innovation and Entrepreneurship},
       publisher = {AHFE International},
           pages = {93--103},
            note = {{\copyright} 2022 Published by AHFE Open Access. The authors of papers published in the AHFE Open Access Proceedings will retain full copyrights as specified by the provisions of the Creative Commons: http://creativecommons.org/licenses/by/4.0/.},
           title = {An ESG-SDGs alignment and execution model based on the Ocean Strategies transition in emerging markets},
          volume = {31},
       booktitle = {Creativity, Innovation and Entrepreneurship},
            year = {2022},
            issn = {2771-0718},
             url = {https://doi.org/10.54941/ahfe1001511},
        keywords = {Sustainable development, Society, Economy, Environment, United Nations, ESG,
Corporate sustainability, SDGs, Pink ocean, Green ocean, Emerging markets, Innovation,
Strategy, Leadership},
        abstract = {This research introduces an ESG - SDG mapping model and its execution process
to achieve the maximum of this relationship. The prioritization of the SDGs must be
related with the organizational ESG strategy and the commitment to execute it. The
proposed model is based on integrating the Blue, Pink and Green oceans for the gradual achievement of the SDGs during the transition from one ocean to the other. This
transition connects the ESG-SDG mapping process with the three innovation oceans
and their overlapped spaces which are referred in this research as innovation seas.
This Pink Ocean and Green Ocean driven ESG framework is targeted primarily to the
Emerging Markets where the need to adapt the SDGs is more significant than other
regions. The paper indicates the initial limitations in the strategy and application of
the proposed model and areas of further research that can improve its development
and market adaptation.},
          author = {Markopoulos, Evangelos and Barbara Ramonda, Maria}
}