<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <https://discovery.ucl.ac.uk/id/eprint/10116271> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/title> "Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/abstract> "Most e-commerce product feeds provide blended results of advertised products and recommended products to consumers. The underlying advertising and recommendation platforms share similar if not exactly the same set of candidate products. Consumers' behaviors on the advertised results constitute part of the recommendation model's training data and therefore can influence the recommended results. We refer to this process as Leverage. Considering this mechanism, we propose a novel perspective that advertisers can strategically bid through the advertising platform to optimize their recommended organic traffic. By analyzing the real-world data, we first explain the principles of Leverage mechanism, i.e., the dynamic models of Leverage. Then we introduce a novel Leverage optimization problem and formulate it with a Markov Decision Process. To deal with the sample complexity challenge in model-free reinforcement learning, we propose a novel Hybrid Training Leverage Bidding (HTLB) algorithm which combines the real-world samples and the emulator-generated samples to boost the learning speed and stability. Our offline experiments as well as the results from the online deployment demonstrate the superior performance of our approach."^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/date> "2019-11-03" .
<https://discovery.ucl.ac.uk/id/document/1223823> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/volume> "28" .
<https://discovery.ucl.ac.uk/id/org/ext-83e592c058b42423df2a2b182c5be594> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<https://discovery.ucl.ac.uk/id/org/ext-83e592c058b42423df2a2b182c5be594> <http://xmlns.com/foaf/0.1/name> "Association for Computing Machinery (ACM)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/publisher> <https://discovery.ucl.ac.uk/id/org/ext-83e592c058b42423df2a2b182c5be594> .
<https://discovery.ucl.ac.uk/id/publication/ext-e618c1d8f558b1d6b927421b98ba105a> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Collection> .
<https://discovery.ucl.ac.uk/id/publication/ext-e618c1d8f558b1d6b927421b98ba105a> <http://xmlns.com/foaf/0.1/name> "PROCEEDINGS OF THE 28TH ACM INTERNATIONAL CONFERENCE ON INFORMATION & KNOWLEDGE MANAGEMENT (CIKM '19)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/isPartOf> <https://discovery.ucl.ac.uk/id/publication/ext-e618c1d8f558b1d6b927421b98ba105a> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-69bf4538e8ff21f32c56d3dffef1f853> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <https://discovery.ucl.ac.uk/id/person/ext-69bf4538e8ff21f32c56d3dffef1f853> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-883fc157d86282b60abdeaf969ef5014> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_2> <https://discovery.ucl.ac.uk/id/person/ext-883fc157d86282b60abdeaf969ef5014> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-bdf10515c7d7283ebbe2d837753dbe1d> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_3> <https://discovery.ucl.ac.uk/id/person/ext-bdf10515c7d7283ebbe2d837753dbe1d> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-1553cf66f9eef6600a0b42c4d3f1f54a> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_4> <https://discovery.ucl.ac.uk/id/person/ext-1553cf66f9eef6600a0b42c4d3f1f54a> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-25b748308e1d4cedb1dbc41c6d582119> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_5> <https://discovery.ucl.ac.uk/id/person/ext-25b748308e1d4cedb1dbc41c6d582119> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-18a980f01ae6a9df0754289d68a028af> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_6> <https://discovery.ucl.ac.uk/id/person/ext-18a980f01ae6a9df0754289d68a028af> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-3eb95e932aca4634a538af28714d0b43> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_7> <https://discovery.ucl.ac.uk/id/person/ext-3eb95e932aca4634a538af28714d0b43> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-6e0459de1b083732066174f3f8ecbb6f> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_8> <https://discovery.ucl.ac.uk/id/person/ext-6e0459de1b083732066174f3f8ecbb6f> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-e4ba79ee3a054f5b4fdc8761d65d4c70> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_9> <https://discovery.ucl.ac.uk/id/person/ext-e4ba79ee3a054f5b4fdc8761d65d4c70> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/creator> <https://discovery.ucl.ac.uk/id/person/ext-5b96e95a63fae423883d15bfaccb3b62> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/authorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#authors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_10> <https://discovery.ucl.ac.uk/id/person/ext-5b96e95a63fae423883d15bfaccb3b62> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-e277c45975d05ca49cf17065f3bb4109> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <https://discovery.ucl.ac.uk/id/person/ext-e277c45975d05ca49cf17065f3bb4109> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-841063a10b1f9a093fb62af1d01bb6c3> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_2> <https://discovery.ucl.ac.uk/id/person/ext-841063a10b1f9a093fb62af1d01bb6c3> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-d8d41b36cdb7faf3a548b03de3e473df> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_3> <https://discovery.ucl.ac.uk/id/person/ext-d8d41b36cdb7faf3a548b03de3e473df> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-3de53f52b18599e95e7d1d2b1587dfe8> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_4> <https://discovery.ucl.ac.uk/id/person/ext-3de53f52b18599e95e7d1d2b1587dfe8> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-4a60c3927d492c42801fd4237c2a850b> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_5> <https://discovery.ucl.ac.uk/id/person/ext-4a60c3927d492c42801fd4237c2a850b> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-68964412d61f60e43f6baf13802cbae9> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_6> <https://discovery.ucl.ac.uk/id/person/ext-68964412d61f60e43f6baf13802cbae9> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-5563fc828396125e15eb69c3e089451b> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_7> <https://discovery.ucl.ac.uk/id/person/ext-5563fc828396125e15eb69c3e089451b> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.loc.gov/loc.terms/relators/EDT> <https://discovery.ucl.ac.uk/id/person/ext-2bcbdeb3696524ac6bb783cde7dd67e1> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/editorList> <https://discovery.ucl.ac.uk/id/eprint/10116271#editors> .
<https://discovery.ucl.ac.uk/id/eprint/10116271#editors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_8> <https://discovery.ucl.ac.uk/id/person/ext-2bcbdeb3696524ac6bb783cde7dd67e1> .
<https://discovery.ucl.ac.uk/id/person/ext-e277c45975d05ca49cf17065f3bb4109> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-e277c45975d05ca49cf17065f3bb4109> <http://xmlns.com/foaf/0.1/givenName> "W"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-e277c45975d05ca49cf17065f3bb4109> <http://xmlns.com/foaf/0.1/familyName> "Zhu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-e277c45975d05ca49cf17065f3bb4109> <http://xmlns.com/foaf/0.1/name> "W Zhu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-6e0459de1b083732066174f3f8ecbb6f> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-6e0459de1b083732066174f3f8ecbb6f> <http://xmlns.com/foaf/0.1/givenName> "H"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-6e0459de1b083732066174f3f8ecbb6f> <http://xmlns.com/foaf/0.1/familyName> "Li"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-6e0459de1b083732066174f3f8ecbb6f> <http://xmlns.com/foaf/0.1/name> "H Li"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-5563fc828396125e15eb69c3e089451b> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-5563fc828396125e15eb69c3e089451b> <http://xmlns.com/foaf/0.1/givenName> "Q"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-5563fc828396125e15eb69c3e089451b> <http://xmlns.com/foaf/0.1/familyName> "He"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-5563fc828396125e15eb69c3e089451b> <http://xmlns.com/foaf/0.1/name> "Q He"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-1553cf66f9eef6600a0b42c4d3f1f54a> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-1553cf66f9eef6600a0b42c4d3f1f54a> <http://xmlns.com/foaf/0.1/givenName> "F"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-1553cf66f9eef6600a0b42c4d3f1f54a> <http://xmlns.com/foaf/0.1/familyName> "Pan"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-1553cf66f9eef6600a0b42c4d3f1f54a> <http://xmlns.com/foaf/0.1/name> "F Pan"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-68964412d61f60e43f6baf13802cbae9> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-68964412d61f60e43f6baf13802cbae9> <http://xmlns.com/foaf/0.1/givenName> "D"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-68964412d61f60e43f6baf13802cbae9> <http://xmlns.com/foaf/0.1/familyName> "Carmel"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-68964412d61f60e43f6baf13802cbae9> <http://xmlns.com/foaf/0.1/name> "D Carmel"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-5b96e95a63fae423883d15bfaccb3b62> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-5b96e95a63fae423883d15bfaccb3b62> <http://xmlns.com/foaf/0.1/givenName> "K"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-5b96e95a63fae423883d15bfaccb3b62> <http://xmlns.com/foaf/0.1/familyName> "Gai"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-5b96e95a63fae423883d15bfaccb3b62> <http://xmlns.com/foaf/0.1/name> "K Gai"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-bdf10515c7d7283ebbe2d837753dbe1d> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-bdf10515c7d7283ebbe2d837753dbe1d> <http://xmlns.com/foaf/0.1/givenName> "W"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-bdf10515c7d7283ebbe2d837753dbe1d> <http://xmlns.com/foaf/0.1/familyName> "Zhang"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-bdf10515c7d7283ebbe2d837753dbe1d> <http://xmlns.com/foaf/0.1/name> "W Zhang"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-e4ba79ee3a054f5b4fdc8761d65d4c70> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-e4ba79ee3a054f5b4fdc8761d65d4c70> <http://xmlns.com/foaf/0.1/givenName> "J"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-e4ba79ee3a054f5b4fdc8761d65d4c70> <http://xmlns.com/foaf/0.1/familyName> "Xu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-e4ba79ee3a054f5b4fdc8761d65d4c70> <http://xmlns.com/foaf/0.1/name> "J Xu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-18a980f01ae6a9df0754289d68a028af> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-18a980f01ae6a9df0754289d68a028af> <http://xmlns.com/foaf/0.1/givenName> "C"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-18a980f01ae6a9df0754289d68a028af> <http://xmlns.com/foaf/0.1/familyName> "Yu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-18a980f01ae6a9df0754289d68a028af> <http://xmlns.com/foaf/0.1/name> "C Yu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-d8d41b36cdb7faf3a548b03de3e473df> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-d8d41b36cdb7faf3a548b03de3e473df> <http://xmlns.com/foaf/0.1/givenName> "X"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-d8d41b36cdb7faf3a548b03de3e473df> <http://xmlns.com/foaf/0.1/familyName> "Cheng"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-d8d41b36cdb7faf3a548b03de3e473df> <http://xmlns.com/foaf/0.1/name> "X Cheng"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-3de53f52b18599e95e7d1d2b1587dfe8> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-3de53f52b18599e95e7d1d2b1587dfe8> <http://xmlns.com/foaf/0.1/givenName> "P"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-3de53f52b18599e95e7d1d2b1587dfe8> <http://xmlns.com/foaf/0.1/familyName> "Cui"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-3de53f52b18599e95e7d1d2b1587dfe8> <http://xmlns.com/foaf/0.1/name> "P Cui"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-25b748308e1d4cedb1dbc41c6d582119> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-25b748308e1d4cedb1dbc41c6d582119> <http://xmlns.com/foaf/0.1/givenName> "L"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-25b748308e1d4cedb1dbc41c6d582119> <http://xmlns.com/foaf/0.1/familyName> "Niu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-25b748308e1d4cedb1dbc41c6d582119> <http://xmlns.com/foaf/0.1/name> "L Niu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-69bf4538e8ff21f32c56d3dffef1f853> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-69bf4538e8ff21f32c56d3dffef1f853> <http://xmlns.com/foaf/0.1/givenName> "D"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-69bf4538e8ff21f32c56d3dffef1f853> <http://xmlns.com/foaf/0.1/familyName> "Chen"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-69bf4538e8ff21f32c56d3dffef1f853> <http://xmlns.com/foaf/0.1/name> "D Chen"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-3eb95e932aca4634a538af28714d0b43> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-3eb95e932aca4634a538af28714d0b43> <http://xmlns.com/foaf/0.1/givenName> "J"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-3eb95e932aca4634a538af28714d0b43> <http://xmlns.com/foaf/0.1/familyName> "Wang"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-3eb95e932aca4634a538af28714d0b43> <http://xmlns.com/foaf/0.1/name> "J Wang"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-841063a10b1f9a093fb62af1d01bb6c3> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-841063a10b1f9a093fb62af1d01bb6c3> <http://xmlns.com/foaf/0.1/givenName> "D"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-841063a10b1f9a093fb62af1d01bb6c3> <http://xmlns.com/foaf/0.1/familyName> "Tao"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-841063a10b1f9a093fb62af1d01bb6c3> <http://xmlns.com/foaf/0.1/name> "D Tao"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-2bcbdeb3696524ac6bb783cde7dd67e1> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-2bcbdeb3696524ac6bb783cde7dd67e1> <http://xmlns.com/foaf/0.1/givenName> "JX"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-2bcbdeb3696524ac6bb783cde7dd67e1> <http://xmlns.com/foaf/0.1/familyName> "Yu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-2bcbdeb3696524ac6bb783cde7dd67e1> <http://xmlns.com/foaf/0.1/name> "JX Yu"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-883fc157d86282b60abdeaf969ef5014> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-883fc157d86282b60abdeaf969ef5014> <http://xmlns.com/foaf/0.1/givenName> "J"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-883fc157d86282b60abdeaf969ef5014> <http://xmlns.com/foaf/0.1/familyName> "Jin"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-883fc157d86282b60abdeaf969ef5014> <http://xmlns.com/foaf/0.1/name> "J Jin"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-4a60c3927d492c42801fd4237c2a850b> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<https://discovery.ucl.ac.uk/id/person/ext-4a60c3927d492c42801fd4237c2a850b> <http://xmlns.com/foaf/0.1/givenName> "E"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-4a60c3927d492c42801fd4237c2a850b> <http://xmlns.com/foaf/0.1/familyName> "Rundensteiner"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/person/ext-4a60c3927d492c42801fd4237c2a850b> <http://xmlns.com/foaf/0.1/name> "E Rundensteiner"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/ontology/bibo/presentedAt> <https://discovery.ucl.ac.uk/id/event/ext-86a53aaf941b2c89d2c6f402e25f86c6> .
<https://discovery.ucl.ac.uk/id/event/ext-86a53aaf941b2c89d2c6f402e25f86c6> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Conference> .
<https://discovery.ucl.ac.uk/id/event/ext-86a53aaf941b2c89d2c6f402e25f86c6> <http://purl.org/dc/terms/title> "28th ACM International Conference on Information and Knowledge Management (CIKM '19)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/event/ext-86a53aaf941b2c89d2c6f402e25f86c6> <http://purl.org/NET/c4dm/event.owl#place> <https://discovery.ucl.ac.uk/id/location/ext-96e718372af8741b486e5853ee3b50e0> .
<https://discovery.ucl.ac.uk/id/event/ext-86a53aaf941b2c89d2c6f402e25f86c6> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/NET/c4dm/event.owl#Event> .
<https://discovery.ucl.ac.uk/id/event/ext-86a53aaf941b2c89d2c6f402e25f86c6> <http://purl.org/NET/c4dm/event.owl#place> <https://discovery.ucl.ac.uk/id/location/ext-96e718372af8741b486e5853ee3b50e0> .
<https://discovery.ucl.ac.uk/id/location/ext-96e718372af8741b486e5853ee3b50e0> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2003/01/geo/wgs84_pos#SpatialThing> .
<https://discovery.ucl.ac.uk/id/location/ext-96e718372af8741b486e5853ee3b50e0> <http://www.w3.org/2000/01/rdf-schema#label> "Beijing, PEOPLES R CHINA"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ProceedingsSectionEPrint> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/terms/isPartOf> <https://discovery.ucl.ac.uk/id/repository> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://eprints.org/ontology/hasDocument> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223823> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<https://discovery.ucl.ac.uk/id/document/1223823> <http://www.w3.org/2000/01/rdf-schema#label> "Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://purl.org/dc/elements/1.1/hasVersion> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://eprints.org/ontology/hasAccepted> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223823> <http://eprints.org/ontology/hasFile> <https://discovery.ucl.ac.uk/id/eprint/10116271/1/1908.06698.pdf> .
<https://discovery.ucl.ac.uk/id/document/1223823> <http://purl.org/dc/terms/hasPart> <https://discovery.ucl.ac.uk/id/eprint/10116271/1/1908.06698.pdf> .
<https://discovery.ucl.ac.uk/id/eprint/10116271/1/1908.06698.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "1908.06698.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://eprints.org/ontology/hasDocument> <https://discovery.ucl.ac.uk/id/document/1223824> .
<https://discovery.ucl.ac.uk/id/document/1223824> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<https://discovery.ucl.ac.uk/id/document/1223824> <http://www.w3.org/2000/01/rdf-schema#label> "Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/document/1223824> <http://eprints.org/relation/isVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223824> <http://eprints.org/relation/isVolatileVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223824> <http://eprints.org/relation/islightboxThumbnailVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
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<https://discovery.ucl.ac.uk/id/document/1223824> <http://purl.org/dc/terms/hasPart> <https://discovery.ucl.ac.uk/id/eprint/10116271/2/lightbox.jpg> .
<https://discovery.ucl.ac.uk/id/eprint/10116271/2/lightbox.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "lightbox.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://eprints.org/ontology/hasDocument> <https://discovery.ucl.ac.uk/id/document/1223825> .
<https://discovery.ucl.ac.uk/id/document/1223825> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<https://discovery.ucl.ac.uk/id/document/1223825> <http://www.w3.org/2000/01/rdf-schema#label> "Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/document/1223825> <http://eprints.org/relation/isVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223825> <http://eprints.org/relation/isVolatileVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223825> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
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<https://discovery.ucl.ac.uk/id/document/1223825> <http://purl.org/dc/terms/hasPart> <https://discovery.ucl.ac.uk/id/eprint/10116271/3/preview.jpg> .
<https://discovery.ucl.ac.uk/id/eprint/10116271/3/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://eprints.org/ontology/hasDocument> <https://discovery.ucl.ac.uk/id/document/1223826> .
<https://discovery.ucl.ac.uk/id/document/1223826> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<https://discovery.ucl.ac.uk/id/document/1223826> <http://www.w3.org/2000/01/rdf-schema#label> "Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/document/1223826> <http://eprints.org/relation/isVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223826> <http://eprints.org/relation/isVolatileVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223826> <http://eprints.org/relation/ismediumThumbnailVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
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<https://discovery.ucl.ac.uk/id/document/1223826> <http://purl.org/dc/terms/hasPart> <https://discovery.ucl.ac.uk/id/eprint/10116271/4/medium.jpg> .
<https://discovery.ucl.ac.uk/id/eprint/10116271/4/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://eprints.org/ontology/hasDocument> <https://discovery.ucl.ac.uk/id/document/1223827> .
<https://discovery.ucl.ac.uk/id/document/1223827> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<https://discovery.ucl.ac.uk/id/document/1223827> <http://eprints.org/relation/isVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223827> <http://eprints.org/relation/isVolatileVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223827> <http://eprints.org/relation/issmallThumbnailVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223827> <http://eprints.org/ontology/hasFile> <https://discovery.ucl.ac.uk/id/eprint/10116271/5/small.jpg> .
<https://discovery.ucl.ac.uk/id/document/1223827> <http://purl.org/dc/terms/hasPart> <https://discovery.ucl.ac.uk/id/eprint/10116271/5/small.jpg> .
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<https://discovery.ucl.ac.uk/id/eprint/10116271> <http://eprints.org/ontology/hasDocument> <https://discovery.ucl.ac.uk/id/document/1223828> .
<https://discovery.ucl.ac.uk/id/document/1223828> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<https://discovery.ucl.ac.uk/id/document/1223828> <http://www.w3.org/2000/01/rdf-schema#label> "Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<https://discovery.ucl.ac.uk/id/document/1223828> <http://eprints.org/relation/isVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223828> <http://eprints.org/relation/isVolatileVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
<https://discovery.ucl.ac.uk/id/document/1223828> <http://eprints.org/relation/isIndexCodesVersionOf> <https://discovery.ucl.ac.uk/id/document/1223823> .
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<https://discovery.ucl.ac.uk/id/document/1223828> <http://purl.org/dc/terms/hasPart> <https://discovery.ucl.ac.uk/id/eprint/10116271/6/indexcodes.txt> .
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<https://discovery.ucl.ac.uk/id/eprint/10116271/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #10116271 \n\nLearning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds\n\n" .
<https://discovery.ucl.ac.uk/id/eprint/10116271/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<https://discovery.ucl.ac.uk/id/eprint/10116271/> <http://xmlns.com/foaf/0.1/primaryTopic> <https://discovery.ucl.ac.uk/id/eprint/10116271> .