?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Gao&rft.au=Gao%2C+C&rft.aufirst=C&rft.atitle=Do+users+care+about+ad's+performance+costs%3F+Exploring+the+effects+of+the+performance+costs+of+in-app+ads+on+user+experience&rft.date=April+2021&rft.title=Information+and+Software+Technology&rft.volume=132&rft.genre=article