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<https://discovery.ucl.ac.uk/id/eprint/10103728> <http://purl.org/ontology/bibo/abstract> "Sustainability discourse pervadessocial, economic and politicalsystem. There has been a boom\r\nof recent research into sustainability, covering different research questions and themes. Yet\r\nthere still remains little empirical research which explores the way sustainability is promoted\r\nin the policy discourse and how it is interpreted in practice by individuals and firms. We adopt\r\nnarrative identity work to examine the ways in which sustainability managers in the UK\r\nconstruction sector construct different self-identities in response to the grand narrative of\r\nsustainability promoted at the sector. Based on conducted workshop with 15 participants and\r\nsubsequent narrative interviews, we demonstrate how these different self-identities and a\r\ncollective identity arise and inform responses to the grand narrative of sustainability. We\r\nhighlight narrative identity work as central to the enactments of responses to the sustainability\r\ndiscourse"^^<http://www.w3.org/2001/XMLSchema#string> .
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