eprintid: 10103131 rev_number: 21 eprint_status: archive userid: 608 dir: disk0/10/10/31/31 datestamp: 2020-06-30 08:52:24 lastmod: 2021-12-02 23:10:56 status_changed: 2020-06-30 08:52:24 type: article metadata_visibility: show creators_name: Neuner, FG creators_name: Wratil, C title: The Populist Marketplace: Unpacking the Role of “Thin” and “Thick” Ideology ispublished: inpress divisions: UCL divisions: B03 divisions: C03 divisions: F30 note: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions. abstract: A growing body of work adopts a “thin” ideology conception of populism, which attributes populist parties’ electoral success to anti-elite and people-centric appeals that resonate with voters holding populist attitudes. A second tradition, however, has attributed the success of populist parties to particular “thick” or “host” ideologies, such as anti-immigration, anti-globalization, or pro-redistribution positions. This creates a need to unpack which exact components of thin and/or thick populist ideology attract voters to these parties. We address this question by leveraging conjoint survey experiments that allow us to causally identify the effects of several thin and thick populist attributes on vote choice. Examining the case of Germany, results from experiments embedded in two high-quality panel surveys demonstrate that populist anti-immigration and pro-redistribution positions as well as people-centric political priorities are the most vote-maximizing components of populist ideology. In contrast, anti-elite priorities as well as Eurosceptic and anti-globalization positions do not boost support, not even among voters with strong populist attitudes. Our findings also call into question conventional wisdom about the interplay between supply and demand in the electoral marketplace. Surprisingly, populist voters, in general, are not significantly more attracted to candidates who advocate populist priorities than non-populist voters. date: 2020-07-04 date_type: published publisher: Springer Nature official_url: https://doi.org/10.1007/s11109-020-09629-y oa_status: green full_text_type: other language: eng primo: open primo_central: open_green verified: verified_manual elements_id: 1794317 doi: 10.1007/s11109-020-09629-y lyricists_name: Wratil, Christopher lyricists_id: CWRAT94 actors_name: Wratil, Christopher actors_id: CWRAT94 actors_role: owner full_text_status: public publication: Political Behavior issn: 0190-9320 citation: Neuner, FG; Wratil, C; (2020) The Populist Marketplace: Unpacking the Role of “Thin” and “Thick” Ideology. Political Behavior 10.1007/s11109-020-09629-y <https://doi.org/10.1007/s11109-020-09629-y>. (In press). Green open access document_url: https://discovery.ucl.ac.uk/id/eprint/10103131/1/Neuner_Wratil_RPS.pdf