TY - JOUR TI - Why and how to use virtual reality to study human social interaction: The challenges of exploring a new research landscape EP - 417 AV - public Y1 - 2018/08// ID - discovery10045437 N2 - As virtual reality (VR) technology and systems become more commercially available and accessible, more and more psychologists are starting to integrate VR as part of their methods. This approach offers major advantages in experimental control, reproducibility, and ecological validity, but also has limitations and hidden pitfalls which may distract the novice user. This study aimed to guide the psychologist into the novel world of VR, reviewing available instrumentation and mapping the landscape of possible systems. We use examples of state-of-the-art research to describe challenges which research is now solving, including embodiment, uncanny valley, simulation sickness, presence, ethics, and experimental design. Finally, we propose that the biggest challenge for the field would be to build a fully interactive virtual human who can pass a VR Turing test - and that this could only be achieved if psychologists, VR technologists, and AI researchers work together. KW - Psychology KW - social interaction KW - virtual humans KW - virtual reality SP - 395 VL - 109 N1 - This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. The images or other third party material in this article are included in the article?s Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit https://creativecommons.org/ licenses/by-nc/ 4.0/deed.en. IS - 3 SN - 2044-8295 UR - https://doi.org/10.1111/bjop.12290 JF - British Journal of Psychology A1 - Pan, X A1 - Hamilton, AFDC ER -